THE S.H.A.I. GROUP IS DEDICATED TO CREATING BRANDS THAT USHERS IN LUXURY & GLAMOUR TO THE NATURAL LIFESTYLE & WELLNESS INDUSTRIES. OUR GROUP CURRENTLY CONSISTS OF JOSÉPHINE COSMETICS: A NATURAL & VEGAN COSMETICS BRAND AND CÉLESTE: A NATURAL FINE FRAGRANCE, HOME & BODY ESSENTIALS BRAND.
WE ARE COMMITTED TO CELEBRATING AND ELEVATING BLACK WOMEN ALL AROUND THE WORLD.
JOSÉPHINE
GLAMOROUSLY HEALTHY.®

TALE OF JOSÉPHINE
untamed. couture. opulent. radical.
Sultry natural & vegan cosmetics as exquisite as couture. A cabaret for the face - celebrating individuality through glamorously healthy beauty products. We translate runway trends into must-have beauty colors and naturally formulate for optimal results. JOSÉPHINE thrives on providing glowing, healthy skin and ignites the unconventional beauty. Radically Chic. Mesmerizing Colors. Earth Friendly. JOSÉPHINE unleashes a blend of vintage French elegance with New York City downtown cool, delivering something really chic and very seductive.
A boutique, natural, vegan & modern cosmetics brand that is bold and trendsetting. Heavily inspired by the untamed and fierce, the allure of haute couture, the opulence of 1920s starlet Josephine Baker and coupled with a radical Avant Garde aesthetic – JOSÉPHINE is exotic, extraordinary, natural and vegan beauty.

SHOLAYIDÉ®
LIVE HEAVENLY.®

TALE OF SHOLAYIDÉ
SHOLAYIDÉ ® (pronounced [Shaw-Lah-Yee-Day]), is a Nigerian-Yoruba name meaning, “Blessings All Around”. We are a haute parfumerie and wellness brand centered around uplifting the mind, body and spirit. We believe that our products have the power to ignite the soul; stimulating emotional and energetic properties from deep within. We create mesmerizing fragrances made with clean unforgettable and illustrious notes of excellence that celebrate femininity and spirituality.
LIVE HEAVENLY ® is the aura behind every product we create, enriched by spiritual influences. This is why our products are not simply something to covet, but something to live and be inspired by. Our "spiritually-chic" products are sacred and beautiful -- releasing an angelic, alluring and memorable energy for you and others to enjoy.
SHOLAYIDÉ transcends far beyond the typical fragrance brand. It’s a way of being. It's a way of life. It’s that extra day of relaxation needed between Saturday and Sunday. It's a way to be open, to your higher self, to the world, to new feelings of self-empowerment.

ANJÉLIQ
FLOURISHING HAIR, FLOURISHING CONFIDENCE.™


ANJÉLIQ
ANJÉLIQ™ Eco-Luxe Hair Care offers a sustainable and luxurious approach to achieving flourishing, radiant hair while also being environmentally conscious. Our products are formulated with certified organic ingredients that are gentle on both your hair and the environment. By incorporating our hair care solutions and rituals, you can nourish your hair with high-performance ingredients that promote healthy growth and radiance without the use of harmful chemicals.
ANJÉLIQ is tailored to meet the unique needs of different hair types and concerns. From curly to straight, thick to fine, our holistic approach to hair care ensures that our products will be effective on all hair types.Whether you're looking to nourish, hydrate, rejuvenate or grow your hair, we have you covered. Our eco-luxe hair care achieves healthy, lustrous, angelic hair that makes you feel confident and empowered.
ANJÉLIQ presents it’s premier signature product: Angelic Roots™ Flourishing Hair Growth Oil. Infused with certified organic ingredients, featuring hair-nurturing Angelica Root and hydrating Argan Oils from Morocco, this luxurious elixir deeply nourishes your hair from the roots to the tips; repairing split ends and reducing damage.