THE S.H.A.I. GROUP IS DEDICATED TO CREATING BRANDS THAT USHERS IN LUXURY & GLAMOUR TO THE NATURAL LIFESTYLE & WELLNESS INDUSTRIES. OUR GROUP CURRENTLY CONSISTS OF JOSÉPHINE COSMETICS: A NATURAL & VEGAN COSMETICS BRAND AND CÉLESTE: A NATURAL FINE FRAGRANCE, HOME & BODY ESSENTIALS BRAND.
WE ARE COMMITTED TO CELEBRATING AND ELEVATING BLACK WOMEN ALL AROUND THE WORLD.
JOSÉPHINE
GLAMOROUSLY HEALTHY.®
TALE OF JOSÉPHINE
untamed. couture. opulent. radical.
Sultry natural & vegan cosmetics as exquisite as couture. A cabaret for the face - celebrating individuality through glamorously healthy beauty products. We translate runway trends into must-have beauty colors and naturally formulate for optimal results. JOSÉPHINE thrives on providing glowing, healthy skin and ignites the unconventional beauty. Radically Chic. Mesmerizing Colors. Earth Friendly. JOSÉPHINE unleashes a blend of vintage French elegance with New York City downtown cool, delivering something really chic and very seductive.
A boutique, natural, vegan & modern cosmetics brand that is bold and trendsetting. Heavily inspired by the untamed and fierce, the allure of haute couture, the opulence of 1920s starlet Josephine Baker and coupled with a radical Avant Garde aesthetic – JOSÉPHINE is exotic, extraordinary, natural and vegan beauty.
SHOLAYIDÉ®
LIVE HEAVENLY.
TALE OF SHOLAYIDÉ
SHOLAYIDÉ ® (pronounced [Shaw-Lah-Yee-Day]), is a Nigerian-Yoruba name meaning, “Blessings All Around”. We are a haute parfumerie and wellness brand centered around uplifting the mind, body and spirit. We believe that our products have the power to ignite the soul; stimulating emotional and energetic properties from deep within. We create mesmerizing fragrances made with clean unforgettable and illustrious notes of excellence that celebrate femininity and spirituality.
LIVE HEAVENLY is the aura behind every product we create, enriched by spiritual influences. This is why our products are not simply something to covet, but something to live and be inspired by. Our "spiritually-chic" products are sacred and beautiful -- releasing an angelic, alluring and memorable energy for you and others to enjoy.
SHOLAYIDÉ ® transcends far beyond the typical fragrance brand. It’s a way of being. It's a way of life. It’s that extra day of relaxation needed between Saturday and Sunday. It's a way to be open, to your higher self, to the world, to new feelings of self-empowerment.
ANJÉLIQ™
FLOURISHING HAIR, FLOURISHING CONFIDENCE.™
LAUNCHING 2025
